What is a Grandmillennial?

Photos by Amy Berry, River Spencer and Becky Boyle

By Emma Bazilian, House Beautiful

Dallas-based designer Amy Berry says she's seeing more and more of her own young clientele returning to old-school design. “After watching everybody do neutral, transitional rooms for so long, we’ve had several younger clients come to us in the past year asking for things like chintz and treillage and bright colors, and I’m thrilled about it,” says Berry, who opened her own shop, Amy Berry Home, last December. “It’s been surprising to see the types of things our twenty- and thirty-something customers are going crazy for—Fermoie pleated lamp shades, botanical prints, framed Gracie wallcovering panels we can’t keep in stock.”

While grandmillennials point to social media as a cause of the design monotony they're seeking to upend, it's also true that those same platforms have played a crucial role in helping the movement grow and flourish. Consider the recent renaissance of needlepointing—one of the granniest of all hobbies—among the IG set. To read the full article on this new (but old) trend click here.